Newsletter Spotlight
$99Native placement in one newsletter edition. Product introduction, a CTA and link, with clear sponsor attribution.
Discuss this packageFor brands building for builders · Media kit 2026
Your next launch.
Our next story.
Put your product in front of the people building the next one. Newsletter sponsorships, practical product stories and founder features for an indie founder, SaaS and AI audience.
THE COMPLETE MEDIA KIT8 PAGES ↗3,100+Newsletter subscribers
30%Average open rate
45K+Founder’s LinkedIn followers
2K+X followers
October 2026 owner-supplied figures. Overall newsletter CTR: 5–6%, not sponsor-specific performance. Channel audiences may overlap; followers are not guaranteed impressions. Historical engagement does not guarantee campaign results.
01 / The publication
Where building
meets growth.
Behind the Launch explores the decisions, experiments and lessons behind a product launch. A publication for people turning ideas into products and products into businesses.
Founder storiesLaunch playbooksDistribution & growthSaaS & AI
Read by indie founders and builders, SaaS and AI founders, marketers, growth professionals and early-stage teams.
Explore the publication02 / Sponsorships
Choose your format.
A focused newsletter placement or a deeper product story. Prices in USD; final scope and publication timing are confirmed when booking.
Newsletter + Social
$199Newsletter Spotlight plus promotion on the founder’s personal LinkedIn profile and on X. Social deliverables and timing agreed in the campaign brief.
Discuss this packageSponsored Product Tutorial
$249A practical, hands-on walkthrough built around a relevant use case, with screenshots and product links. Distribution agreed in the brief.
Discuss this packageFull Founder Interview
$299A dedicated feature covering the founder’s journey, product, challenges and lessons, with relevant links and social promotion.
Discuss this packageCustom collaborations welcome. All paid content is clearly identified. Availability and suitability are confirmed before booking.
03 / Content possibilities
Make the product useful.
Illustrative content concepts, not published case studies or campaign results.
Newsletter spotlight
A clear introduction to an AI workflow tool
The problem, who the product helps and one reason to explore it. A focused product link gives readers a next step.
Product tutorial
From an idea to a working SaaS workflow
One task, original screenshots and practical steps that explain where the product fits.
Founder interview
The decisions behind a first product launch
Why the founder started, how the product evolved and lessons from early users.
04 / How it works
From brief to publication.
A straightforward process built around audience fit and an agreed scope.
01 —
Share your brief
Send your product URL, target reader, campaign goal, preferred package and timing.
02 —
Confirm fit & availability
Review audience relevance, available slots, deliverables and commercial details.
03 —
Prepare the content
Provide product access or assets. Agree the angle, links and CTA; confirm factual details.
04 —
Publish & follow through
Publish with sponsor attribution, confirm live links and discuss available metrics.
Specific reporting is agreed before booking. Newsletter engagement and sponsor-link metrics are distinct; no click or conversion outcome is promised.
05 / The full picture
Your media kit, ready to share.
Audience, distribution, packages, content examples and the booking process.
PDF · 8 pages · October 2026 edition
Preview the media kit on this page
If your browser does not show the preview, use View PDF above.
Let’s collaborate
Built something great?
Let’s tell its story.
For products that help founders build, launch and grow.
superlaunch.io@gmail.com ↗Include your product link, package of interest, campaign goal and preferred timing.
Email subject: Behind the Launch Sponsorship